A modular media surface, developed from one light-emitting unit to a building-scale matrix.

PRIMA develops a modular media surface for existing buildings. Its prototype studies connect an LED unit, a repeatable matrix and the technical conditions of installation.

PRIMA1 LED concept with a translucent domed lens and two metal leads
PRIMA1 / LED concept study
Prototype study

Prototype and integration study. The source deck presents a component architecture, façade studies and a two-sided prototype; it does not establish a completed commercial deployment.

How it works

Unit

PRIMA1 is the elementary LED component. The project studies how repeated units can be assembled into a serviceable digital tile.

Tile

The DNA tile groups light, control and mounting interfaces. A consistent boundary between these systems would allow a failed part to be replaced without redesigning the whole surface.

Matrix

Tiles are composed for different façade geometries. Site work must resolve power, access, weather protection, brightness and the relationship with the building.

Operation

A proposed software layer controls the content sequence. Content permission, update history, local fallback and manual intervention belong to the operating specification.

Unit, tile and façade — review boundaries, version 1.0.
Unit, tile and façade — review boundaries, version 1.0.

Current work

  • Define the prototype test boundary
  • Document assembly and servicing constraints
  • Separate proposed specifications from tested results

Internal lead
Idris Vale

Last reviewed
2026-10-16

Principal risks

  • Site integration remains dependent on structural, electrical and maintenance review.
  • Performance and compatibility assumptions require a documented test method.
  • Content control must remain separable from the safe physical operation of the surface.

Milestones

  1. PRIMA1 unit and DNA matrix documentedDocumented concept
  2. Façade adaptation and Bluesky studies assembledDesign studies
  3. Integration boundaries and review questions consolidatedWorking file
  4. Approve a bounded prototype test specificationProposed
Recorded project events

Project file consolidated

The project deck and prototype studies were brought into the central portfolio register.

Documents

Related research

Private record

Investment, ownership and financial recordsAccess