Unit
PRIMA1 is the elementary LED component. The project studies how repeated units can be assembled into a serviceable digital tile.
Media Infrastructure
PRIMA develops a modular media surface for existing buildings. Its prototype studies connect an LED unit, a repeatable matrix and the technical conditions of installation.

Prototype and integration study. The source deck presents a component architecture, façade studies and a two-sided prototype; it does not establish a completed commercial deployment.
PRIMA1 is the elementary LED component. The project studies how repeated units can be assembled into a serviceable digital tile.
The DNA tile groups light, control and mounting interfaces. A consistent boundary between these systems would allow a failed part to be replaced without redesigning the whole surface.
Tiles are composed for different façade geometries. Site work must resolve power, access, weather protection, brightness and the relationship with the building.
A proposed software layer controls the content sequence. Content permission, update history, local fallback and manual intervention belong to the operating specification.
Internal lead
Idris Vale
Last reviewed
2026-10-16
The project deck and prototype studies were brought into the central portfolio register.